How To: Good Analytics & Optimization Resources

To really know customers you must engage them face-to-face.

What are your site visitors trying to tell you? In this post, learn how to use analytics to uncover how and why visitors are interacting with your site.

The basics you need to know to get started with Google Analytics. Topics: * How Analytics can help you with your business goals * Analytics reports for the m...

A customer life time value calculator from HBR

Check of the accessibility of your web server.

Great video shows you how to quickly install Google Analytics into Wordpress.

Is your website performing as well as it could be? Do you want to get more out of your digital marketing campaigns, including AdWords and other digital media...

Conversation Rate = # of Audience Comments (or Replies) Per Post

Compliments of Avinash Kaushik

Learn the best web metrics / key performance indicators for a small, medium or large sized business. Measure Acquisition, Behavior & Outcomes effectively.

Use the Social Reports to see how social media are contributing to traffic and conversions on your site.

Measuring success of brand advertisements and marketing campaigns is one of the toughest challenges we face. This article outlines seven specific strategies you can use apply to your online campaigns.

4 incredible social media metrics help crystallize effectiveness of your SM efforts: Conversation, Amplification, Applause & Economic Value.

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Learn what to measure and how to measure it to gauge your success and progress.

Content marketing campaigns can fail for many reasons. Maybe the research wasn't thorough enough, the quality of the content itself was mediocre, or the promotional efforts never gained traction. Even the most well-intentioned and seasoned content marketers can stumble at any stage of a campaign, but a more fundamental breakdown at the level of intent is to blame for the nonperformance of online content.

research your competitors tweets and the people they talk to most

Check username availability on over 550 social networks in social media, domain names and the USPTO Trademark database to see if your company, brand, product, or username is available or taken

The most easy to use social media monitoring tool with superior data quality, social analytics and reporting features. Add power to your social media listening, analysis, reporting and engagement efforts.

Full of features, TweetWallPro is the first Twitter Wall designed to be used during your professional events.

Identify your competitor's most shared content and find out who shared their content. Social Crawlytics is a free social media tool.

Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

Simple, smart blogger outreach

BackTweets enables you to search through an archive of old tweets and find tweets that link back to your site.

Clicky Web Analytics is simply the best way to monitor, analyze, and react to your blog or web site's traffic in real time.

The Google Analytics for WordPress plugin allows you to track your blog easily and with lots of metadata. Check out the Google Analytics for WordPress video: Full list of features: Simple installation through integration with Google Analytics API: authenticate, select the site you want to track and you're done.