Most popular posts

Château Laurier, Ottawa, Canada. Seen from the corner of Sussex and Rideau. (Photo credit: Wikipedia) Here's your chance to win a free ticket to an IABC

LinkedIn, the professional social network, has recently introduced 'endorsements', a feature that makes it easier to people recognize their connections' skills and expertise.

Checking online reviews has become a normal part of consumer purchasing decisions, and so, companies are paying for or faking these reviews to gain favour and influence preference. By 2014, we could see up to 15 per cent of all online reviews being 'faked', according to Gartner, the research company.

It's been almost two years since Facebook introduced private family groups, and then last October the concept was extended with the introduction of 'secret'

Research released today by LoyaltyOneand two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases.