Content Marketing - Buyer Persona Resources

Here are answers to some frequently-asked questions about buyer personas and a template.

This video provides a quick and effective description of how to develop your company's buyer persona.

Discover several companies who have figured out how to communicate with their target persona through their marketing.

Great eBook from Adele Revella who knows buyers personas better than about anyone. Discusses how and why to create personas, how to sell them to your management team and more.

Creating buyer personas is one of the most important things any technology product marketer can do. However, there's an art to doing it the right way. In this interview, Adele Revella explains how.