What memorable things did you hear at SOBCon NW 2012? Please add them to the list.
Said when talking about an entrepreneur trying to identify problems with their own venture. When you're too close to the problem, your perspective may be skewed
Your customer is always going to ask "What's in it for me?" be prepared, be proactive and remember it's not personal via Lara Feltin #SOBCon
At first, the novel 50 shades of gray wasn't exactly aligned with essence of "who we are," says @HeathmanPDX. Understatement ;) #sobcon
Your best may not be good enough to win the game. Benchmark the competition, set the pace and build backwards from there. @kentlewis #SOBcon
Then others can value what you do
Via @LiZstrauss and others - a repeating theme
Great to have a community of people you can connect with
It's a way more fun world when we're all winning. Word from @lizstrauss. #sobcon
Said at a "MasterMind" by @NickKellet
Said by Liz Straus ~ and one of the most repeated things at #SOBcon NW ~ IMO
Not sure where it all started, maybe Liz Strauss however this was being passed around and I heard it several times during the #SOBcon conversation.
Your ideal customers are in the intersection between Spenders and Senders - Ric Dragon
Kasper from Podio, describing why his team personalized their space within Citrix San Fran office.