Douglas E Rice
The best books ever written by marketing guru, Seth Godin. Vote for your favorites and add what you don't see!
Permission Marketing : Turning Strangers Into Friends And Friends Into Customers [Seth Godin] on Amazon.com. FREE super saver shipping on qualifying offers. The man Business Week calls the ultimate entrepreneur for the Information Age explains Permission Marketing -- the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program
All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All [Seth Godin] on Amazon.com. FREE super saver shipping on qualifying offers. Seth Godin's three essential questions for every marketer: What's you story? Will the people who need to hear this story believe it? Is it true? All marketers tell stories. And if they do it right
Tribes: We Need You to Lead Us [Seth Godin] on Amazon.com. FREE super saver shipping on qualifying offers. A tribe is any group of people,large or small,who are connected to one another,a leader,and an idea. For millions of years
Poke the Box [Seth Godin] on Amazon.com. FREE super saver shipping on qualifying offers. If you're stuck at the starting line,you don't need more time or permission. You don’t need to wait for a boss’s okay or to be told to push the button; you just need to poke. Poke the Box is a manifesto by bestselling author Seth Godin that just might make you uncomfortable. It’s a call to action about the initiative you’re taking-–in your job or in your life. Godin knows that one of our scarcest resources is the spark of initiative in most organizations (and most careers)-–the person with the guts to say
Purple Cow: Transform Your Business by Being Remarkable [Seth Godin] on Amazon.com. FREE super saver shipping on qualifying offers. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple
Linchpin: Are You Indispensable? [Seth Godin] on Amazon.com. FREE super saver shipping on qualifying offers. This is what the future of work (and the world) looks like. Actually,it's already happening around you. -Tony Hsieh
Unleashing the Ideavirus [Seth Godin] on Amazon.com. FREE super saver shipping on qualifying offers. The book that sparked a marketing revolution. "This is a subversive book. It says that the marketer is not -- and ought not to be -- at the center of successful marketing. The customer should be. Are you ready for that?" --From the Foreword by Malcolm Gladwell
The Dip: A Little Book That Teaches You When to Quit (and When to Stick) [Seth Godin] on Amazon.com. FREE super saver shipping on qualifying offers. The old saying is wrong—winners do quit,and quitters do win. Every new project (or job
Meatball Sundae: Is Your Marketing out of Sync? [Seth Godin] on Amazon.com. FREE super saver shipping on qualifying offers. ?Gotta get me some of that New Marketing. Bring me blogs,e-mail,YouTube videos,MySpace pages
The Bootstrapper's Bible: How to Start and Build a Business With a Great Idea and (Almost) No Money [Seth Godin] on Amazon.com. FREE super saver shipping on qualifying offers. Seth Godin offers inspiration,ideas,and roadmaps to those starting their own business. To encourage bootstrappers
