Book Marketing Posts

Author of Wrecked, Jeff Goins, shares his experience on building a tribe and his journey through book publishing.

1. Begin well in advance of your book launch to build an email list of people who “opt in” to your newsletter or monthly email.

The basics of marketing your book.

By Rob Eagar Young children are often taught to stop, look, and listen before they cross the street. Stop to see what's in front of you. Look both ways to

  Unless you’re a celebrity, famous author or just an exceptional writer who caught some lucky breaks, you will have to make at least some effort marketing your own books.

One of the best book marketing tips that I can give is to not neglect your author brand. Your brand is how you and your work are identified, and a good

There’s no question that it’s harder to promote fiction than it is nonfiction (and let’s not even talk about poetry). But it pains me to hear from novelists who think that all they can do to get exposure is beg for reviews, run Twitter contests, and buy Facebook ads. There’s so much more you can do to get your book title in front of people – and your novel deserves it, whether it’s science fiction, an espionage or political thriller, a cozy mystery, or hen lit.

Of all the questions I have been asked, the most common is how can I market my book? And following hot on its heels is how can I market my book on a budget? This question does not...

So you’re about to launch something: an audio program, a video course, an eBook, a new service, or pretty much anything. You want people to buy it and love and recommend it to friends. So what do you do? How

Before I ever wrote a book, I was a freelance entertainment writer. Read my interviews and entertainment related stories.

Book marketing is often revered as the most challenging part of self-publishing a book. There are so many things to do – how can an author decide which options will work best for them? What a...

Marketing a book has definitely fallen into the hands of the author. Everywhere you turn in cyberspace, you’ll find an author promoting her books—from creating business pages on Facebook and tweeting with hashtags on Twitter to freebies on Amazon and giveaways on Goodreads. The days of traditional book signings are becoming fewer and fewer, as authors create new opportunities to attract loyal readers online or during presentations in classes and at workshops. Margo Dill chats with eight successful authors who share which marketing strategies they thought were worth the money they spent. Advice from Megg Jensen, Darcy Pattison, Ruth Hartman, C. Hope Clark, Melissa Ann Goodwin, Suzanne Lieurance, Cheri Lasota, and Chynna Laird.

I was talking with a client who has a book releasing in about a year, and she was concerned about how to begin building her blog and increasing the traffic. At the moment she doesn’t have a great deal of time to devote to it, since she is still writing her book. We brainstormed and I gave her several tips off the top of my head — simple things she could immediately begin to change about  her blog, that wouldn’t change her blog traffic immediately, but over time would have a positive effect. Here are the things we discussed.

Marketing is a big scary, challenging world to the newly published writer, and sometimes even to the multi-published author! Thanks to Carolyn for sharing her tips with us today. By Carolyn Howard-...

Marketing is the biggest problem most independent
publishers face.� It�s hard to get
people to pay attention to yet another ad screaming �BUY ME�.�� There are plenty of marketing ideas, but
one that many people don�t consider is caused-based marketing.� Caused-based marketing refers to an indirect
marketing program that is designed to benefit a cause.�

The main reason I write is to help other authors. I would love your feedback or suggestions for future posts or devotions. You can leave a public comment here, or use my contact form to send me a private message.

Blog for authors that want to get on TV by America's Leading Media Pitch Coach.

“We are on the cusp of a marketing revolution. And it’s being led by YOU.” ~ Mark Schaefer, Return On Influence
I discovered Mark Schaefer’s (@markwschaefer) latest book, Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, while glancing through

When I was a literary agent I received a nonfiction book proposal, Twinspiration, from Cheryl Lage in 2003, right about the time when “platform” started to become a buzz word in publishing and before the blogging craze really took off. I immediately fell in love with the work. I was excited to read the About the Author section of the proposal to see who else knew about Cheryl.

I know, I know. Many of you would rather get bitten by a rattlesnake than face the marketing journey behind your book. I know with the release of my short story collection, “The Blueberry Miller Files,” that marketing is already proving to be a daunting task.

This is the third in a four-part series discussing the recent updates with Facebook pages and how you can make the most of these changes and continue to make Facebook an integral part of your marketing strategy.

Author and marketing guru (and former WD columnist) MJ Rose capped the day of ThrillerFest sessions off with “Buzz Your Book: And the New Reality.” So what’s the new reality? Rose explains, and gives the 411 on an modern marketing essentials.

You may have written or published the greatest book ever, but if people don't know about it, they can't buy it. Whether you are the author or publisher
(or maybe you're both), it is your job to create excitement about and interest in your book.

Over 30 posts about book marketing from the clients of Rachelle Gardner

Elaine Littau - Perryton, TX. Author. writer, book marketer, author coach, frugal book marketing tips, book reviewer.