Social Media / Marketing Books to Read
A wishlist of all the amazing books about social media marketing..
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Groundswell: Winning in a World Transformed by Social Technologies
Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon — the groundswell — that has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat.
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Smart Business, Social Business: A Playbook for Social Media in Your Organization
This book will help organizations evolve into a fully collaborative social business. It serves as a step by step playbook to achieve organizational change, process efficiencies and technology acumen
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The Social Media Strategist: Build a Successful Program from the Inside Out
This is a really friendly, simple to read book, offering loads of valuable information packaged in easy to consume portions. Chapters are separated into very easily digested sections similar to that of blog posts.
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Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals.
