Guest Posts: Andy Crestodina

A simple 10-point guide (and quiz) for blogger collaboration, from guest blogging to coordination and timing.

Links are a big factor in search engine rankings, but good links from trusted sites are hard to earn. Some bloggers will spend hours writing and pitching guest posts just to get one high-quality link. But lots of web marketers miss the easiest opportunity to build links: internal linking.

We all know pros who scoff at Twitter, fear Facebook, and loathe Pinterest. But there's a 'right way' to NOT use social media. Read on for three tips.

Tips of selecting topics that have a natural advantage in search...

Welcome to the next evolution of websites: responsive web design…

There are lots of things that Google might like for the holidays. They would love for Santa to leave some favorable legal rulings in their stocking and an extra billion in ad revenue under the

Full transcript of the interview with Sagar Kamdar, the Google engineer on the Authorship program.

Chicago has always been a publishing town. We’ve been the home to publishing powerhouses (Donnelley), major magazines (Playboy, JET) and dozens of newspapers. We even have a neighborhood called Printers

Redefining marketing terms.

Only if you've mastered at least one of the techniques outlined in this post do you have a legitimate claim to the status of black-belt content marketer.

From a simple online presence to full-fledged marketing, companies move through specific stages. Use this guide to power your content marketing evolution.

Robots need help defending the universe. Your marketing needs help too. Here’s a guide to help build a giant marketing robot from a single piece of content.

Few industries rely more on web marketing than travel. Imagine taking a trip without first researching online. It sounds crazy, doesn’t it? However, few industries are also as competitive. There are huge players. The Expedia portfolio sites brought in $3.8 billion in revenue in 2011. For the travel website designer, it’s David vs. Goliath in a life or death battle.

This article explores how content marketing is like a manufacturing process. You can't have everything!

Nothing is more important than the size of your Twitter following. So, you have to grow your following fast. Don’t worry about who is following you. Don’t worry about making connections. Just focus on the numbers. 

This article shows you the nitty-gritty of a powerful content marketing tactic that makes use of two of online marketing's most powerful tools: SEO and social media.

Andy Crestodina itemizes the 12 Most Vital Reasons to Use Lists.

Google yourself. See that? It’s your personal brand. Unless you love everything about each listing on the first page, us this 14-point personal branding SEO checklist.

Your best web marketing tool is not always the social networks. It can also be the phone. Try calling someone and see what happens, collaborate, offer to help.

Research shows that writing down a goal increases the chance of achieving that goal. The same research shows that talking about your goals makes success even more likely...

When it’s time for a website redesign, people say they want something “clean” and “modern.” Often what they mean is “simple” and “uncluttered.” Usually, this is because their current site is a cluttered mess.

Is it time to get your idea out of that second bedroom? Not ready to sign a lease for a workspace? You’ve got options. There are now at least six coworking spaces in Chicago, each with different amenities, pricing options and vibes. Let’s take a look.

Writers block is a myth. It's telling you what you are attempting to write is uninteresting or poorly researched. There are two things you can do to beat it.

In recognition and celebration of the tech scene, hundreds of the biggest names in the business are here at Park West. It’s sold out and I have no ticket, but a friend somehow gets my name onto the (iPad-powered) guest list.

Is your blog too nice? This post by Andy Crestodina shows you how to avoid the nice blog syndrome and turn it into a strategic enterprise that drives behavior.