Savvy business managers have used pay-per-click marketing for years to promote their companies. Find out more about the benefits of using pay-per-click marketing to brand your business, improve its online visibility, and boost profits.
Everyone is doing paid search. How do I know? Google is scheduled to report earnings this week and analysts are expecting paid clicks to have grown 16% in Q1 (2011). Google also has a history of beating quarterly earnings by an average of 5.7% in the past year.
Yes, it’s an online advertising strategy that gives you the option to only pay when people click on your ad. That sure beats spending a fortune on an ad when only few people click on it, right?
Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.