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Digital marketing is a constantly evolving field. The digital medium changes very quickly and marketers must do well to adapt to the changes. The usual means of digital communications through social media, search engine and so on are being supplemented through other means.
New ways of doing digital marketing include influencer marketing, segmentation, online reputation management, Remarketing, mobile and email marketing and so on. Let us have a look at each of them.
Top trends in digital marketing today
1. Video advertising: While good old textual content is still influential, especially when it is a part of a product description. People buying an expensive product like a house or a car may want to read more about the product. Mere visual ad won’t help. But in most other cases, visual advertising is effective. Aesthetically shot videos, targeting a specific set of audience, can be uploaded on various social media platforms such as Youtube, Instagram, LinkedIn and Facebook. Youtube ads that come in the beginning of uploaded videos have a high rate of views. Facebook too controls more than 80 percent of internet traffic. As such it is a great way to do video ads.
2. Segmentation: Another great way to capture audience is to segment your target audience. This is due to the fact that there is no uniform consumer behaviour. As such you must understand who your target audience is and then come up with an ad specifically designed for the. Each social media platform is right for a particular demographic. For example, if you are planning to target audience between 18 and 25 years of age, then Snapchat and not Facebook is the right platform.
3. Mobile and email advertising: It is said that in future, mobile will become the most important means of real communication. Smartphones nowadays can do anything a personal computer can do. Emails have already replaced letters. Therefore two great means of digital advertising include mobile advertising and email advertising. Whether or not a person is in a social network or not, he will always have an email account. On the other hand, advertising through SMSs is another great opportunity to market your product as people will always see SMSs.
4. Influencer Marketing: Sometimes it is helps if a celebrity endorses your brand. In simple marketing terms, the celebrity is called an influencer An influencer is supposed to endorse your brand and help convert visitors into customers for your product. An influencer may be hired, paid or inspired to do your publicity.
5. Online Reputation Management: Image is everything. That is why more than marketing a product, what is important is that you maintain your brand image. This is where online reputation management comes to play. It basically requires companies to track all publicity materials that are being posted on the web and selectively remove offensive or negative publicity materials. Here are some of the top ways of doing online reputation management:
CHL Digital is a leading digital marketing company that combines creativity, cutting-edge technology and smart marketing strategies to give you the complete brand experience.
