May17 Goodies

Whether you’re selling an ebook, software, a plugin, an online course or consulting services – or, if you’re simply a business owner hoping to boost a marketing campaign – you can improve your existing conversion rate by 113%, or even more, with the power of good copy.

In Episode #276, Eric and Neil talk about finding relevant guests for your podcast—who you should be asking depending on your niche and why it’s important to set a guest criteria. Time Stamped Show Notes: 00:27 – Today’s topic: How to Find Relevant Guests for Your Podcast 00:34 – Eric’s Growth Everywhere podcast is an interview podcast 00:44 – Eric started Growth Everywhere to talk to people that understood marketing 00:52 – There was no other interview podcast before 00:57 – Eris reached out to people who knew marketing 00:59 – Eric reached out to Neil Patel and Pat Flynn 01:11 – Eric reached out through email and got his top 10 interviewees 01:17 – Eric’s criteria in looking for interviewee 01:30 – If Eric doesn’t have criteria, “anyone” can be on the podcast, which isn’t helpful 01:53 – People want consistency in a podcast 02:03 – To find relevant guest, you need to hand off the process 02:07 – Screencast what you’re doing, use Hunter to find email address 02:18 – Reach out to them by putting them into mail merge or Yesware 02:24 – Do this once a month or once a week depending on your podcast 02:38 – Look at the other podcast within your space and hit up their guests 03:18 – When the guests are on your show, make sure you ask them to share the podcast and promote it to their audience 03:32 – You can use ScheduleOnce and Calendly to schedule your guest 03:44 – You can also send your guests sample questions so they’ll be ready 03:51 – You can send your guests a one sheeter where they’ll see the technical requirements like good mic, internet, and other stuff 04:14 – Eric goes to GrowthHackers and Product Hunt to find whose doing AMAs 04:37 – This week’s giveaway is a 1-year subscription to Alexa – an SEO tool that is now owned by Amazon 04:55 – Subscribe, rate and review Marketing School 05:01 – Text MARKETINGSCHOOL to 33444 04:53 – That’s it for today’s episode! 3 Key Points: You can take advantage of the other podcasts in your niche and reach out to people whom they’ve interviewed. Setting a criteria for your guest will make your podcast organized and consistent. Always make the interview a comfortable experience for your guests. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Physicist Richard Feynman returned over and over to an idea that drove his groundbreaking discoveries. His approach was documented by his Caltech colleague David Goodstein in the book Feynman's Lost Lecture about physics classes Feynman taught in the 1960s: Once, I said to him, "Dick, explain to me, so that I can understand it, why spin one-half particles obey Fermi-Dirac statistics."...

Since 2009, central banks and governments around the world have been in overdrive trying to prevent another financial crisis. Hundreds of pages of extra legislation, new supervisory boards, stricter capital requirements and other regulations have been imposed on the banking industry to make sure they can’t bring down the global economy again. But let’s face...

Study shows certain types of emails often go unread by students -- but social media isn't the reason why.

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Panic about the rise of social media is largely overhyped and misplaced.