Ric Dragon | 15 items | 1407 views
There have been quite a few books written about the nexus of brands and storytelling - and how storytelling can be a compelling force both within and outside the organization.
This is almost more of a picture book, with large messages in text, in itself a great bit of storytelling - I very much enjoyed this book!
SIGMA is a culture and brand company. We offer services within the area of cultural business development and branding
In this introduction to their book, the authors assert that mythology, the aggregate collection of ancient stories from cultures around the world, can and should play a critical role in helping resolve many of the complexities and crises associated with the world of twenty-first-century business and society.
Group Process Consulting offers short, intense, emotionally anchored experiences in the form of speeches, workshops and group interventions.
An amazingly simple yet thorough book on using storytelling in copywriting for advertising campaigns, public relations, and branding, by Luke Sullivan
Using brands to get what you want, make corporations behave, and maybe even save the world. Consumer Republic is premised on the uncomfortable truth that brands give consumers power over the marketplace that is essentially political. Brands make corporations accountable for their actions and, especially now, they give those corporations something valuable to lose if they fail us. Consumer Republic faces consumers with that power, explains how we got it, and then shows how the choices we make at the cash register can change our own lives, the way that corporations go to market and, ultimately, our entire way of life. Just as an engaged citizen is essential to an effective democracy, so an engaged consumer is the key to a sustainable free market, says Consumer Republic. My new book is a challenge to all of us who consume to vote with our money… and to marketers to be ready for a future in which they will face their customers eye to eye.
Story: Substance,Structure,Style and The Principles of Screenwriting [Robert McKee] on Amazon.com. FREE super saver shipping on qualifying offers. Robert McKee's screenwriting workshops have earned him an international reputation for inspiring novices
The Non-Profit Narrative: How Telling Stories Can Change the World [Dan Portnoy,Brian Morykon] on Amazon.com. FREE super saver shipping on qualifying offers. The Non-Profit Narrative is designed to help non-profits apply storytelling principles to their day-to-day operations and communications for maximum impact. Applying the idea that all organizations have great stories to tell
Starred Review. Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point, the brothers Heath-Chip a professor at Stanford's business school, Dan a teacher and textbook publisher-offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"-that is, the art of making ideas unforgettable.
The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success. Pay new employees $2000 to quit. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business.
The Story Factor: Inspiration,Influence,and Persuasion through the Art of Storytelling: Annette Simmons,Doug Lipman: Amazon.com: Kindle Store
Jim Signorelli's book
When we see something that touches us... something that just "feels right"-- why are we so captivated? Why are we compelled to act in certain ways, based on the words we read and the visuals we see? The answer lies in our most basic imprinting-- archetypes that are in line with our experiences... and a story that connects to our own personal narrative.
The Hero & The Outlaw Building Extraordinary Brands Through the Power of Archetypes
Believe Me presents 15 storytelling axioms that can shift how you think about the world. In this quick and provocative read, you’ll explore a new mindset for better relating to others in this new age of communications.