Tips on how to evolve your PR with social collaboration
The best tips from participants in the training session Jennifer Gosse (@jennifergosse) and Sarah Evans (@prsarahevans) gave at #evoconf in July 2012.
- crowd rank
- curated
- alpha
- newest
- queue
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TIP: Create tasks that launch when a news piece runs about you/your company.
After the hard work of getting a media placement is done, it actually isn't. Add tasks like: thanking the writer on their site and via email, adding large placements to your email signature line and website, etc...
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TIP: Don't limit yourself to email for a pitch.
Journalists, bloggers and online influencers spend their time outside the "inbox," so you should, too. If they're active online, consider a tweet, private message via Facebook or even a Pinterest pitch.
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TIP: Remember it's "relationships before tasks."
Part of the power of collaboration is that it forces you to interact with others. When more people are added to the mix, the more essential it is to have a strong relationship. Focus on relationship tasks throughout the collaboration process.
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TIP: Always think "social visual" when creating content.
We live in the age of Pinterest, Fancy, Instagram and the like... As my friend Jason Kinzler says, "If your idea of PR is sitting in front of a desk and opening a Word doc, you're seriously out of luck." What images can best help tell your story?
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TIP: Use @IFTTT to automate online actions which typically take a lot of time.
Get familiar with ifttt (@ifttt) (www.ifttt.com). Set up recipes to alert you via text message, phone call or email when media make a specific action (e.g. blog post).
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TIP: Use @Newsle to make monitoring and responding to journalists and peers easy
When your friends make the news, we make sure you know. Newsle tracks news about your friends and professional contacts across the web. You'll never miss an important story about someone you care about.
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TIP: Stop the glorification of busy.
It's tough to eliminate the word busy from your lexicon, but you might want to consider it. Productive people are the ones getting things done (#gtd) and the "busy" often don't remember how they spent their time.
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TIP: Make Instagram work for you.
To monitor and collaborate via Instagram, use Statigr.am (or Hootsuite) from your desktop. Create lists of bloggers, journalists and influencers.
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TIP: Use PinAlerts to notify you each time someone "pins" your stufff
Setup free PinAlerts in seconds, and
receive email notifications whenever
someone pins something from your website. -
TIP: Remember the 4 C's for productive collaboration
Connect
Collaborate
Condense
Communicate
