Social Marketology Reviews

I just read Social Marketology by Ric Dragon, and I have to say, I love business books like this. It's intelligent and practical, written in a direct yet entertaining style, and delivers meaty ideas that you can put into practice...

In his new book, Social Marketology, author and web entrepreneur Ric Dragon deploys history, social theory and case studies to convince brands they need to take social media seriously. In this excerpt, Dragon unwraps the power of gifting.

Whether it's an inappropriate photograph of oneself taken in a locker room mirror or an off-the-cuff remark that goes viral, what you post on social networks can take on a life of its own. So when it comes to your company and its messaging, it's...

Improve your systematic approach to social marketing with these best practices from Ric Dragon and Awareness, Inc.

In his new book, Social Marketology, Ric Dragon, CEO of DragonSearch, recommends business leaders and marketing team leaders follow these eight tips to avoid ma

by Dave
on August 1, 2012 at 1:10 pm
in Blog, watch me Wednesday

As a student of sociology (that’s what my undergraduate degree was in), I welcomed the opportunity to review the newest book by Ric Dragon of DragonSearch,  Social Marketology -- Improve Your Social Media Processes and Get Customers to Stay Forever.

I ran across this study released in July that said that about 80% of CEOs do not trust marketing.  The root of the distrust comes from the perception that marketing is disconnected from ROI and that they are more focused on building brands on social media than getting and keeping profitable

I've known Ric for a while now. He's been a good friend and a wonderful supporter of my work over the years. He's well known in search and social marketing circles and he's also a respected software developer and entrepreneur. When he asked me for a quote to support his new book, Social Marketology ,

From the moment I heard Ric Dragon was working on a book, I got excited. Ric is one of those disgusting people who seems to be smart about everything. He’s a musician, he’s a marketer, he’s a speaker, he’s a writer, he’s knowledgeable about architecture. Frankly, it’s just gross. But I knew that he’d be able to braid his talents and interests into a book that would stand out, and Social Marketology (not an affiliate link) does not disappoint.