Green Goldfish Project

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Happy employees = Happy Customers. A green goldfish is the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive word of mouth.

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    1. Trust Pay @HCLTech

      Trust Pay @HCLTech

      The Green Goldfish Project is a quest to find 1,001 examples of companies that put "Employees First":

      #1 - HCL Technologies

      Recognition for added value. Vineet Nayar
      developed a clear point of view on compensation
      and recognition during his twenty years with
      HCL. “The industry used to pay 30 per cent
      variable compensation to the employee linked to
      the company’s performance. We found the idea
      quite ridiculous, because if you are a software
      engineer you have no meaningful influence on the
      performance of the company. So we said we will
      turn all that into fixed pay – ‘trust pay’ as we call
      it. Now, having established that, we switched to
      value: We said now we will start measuring you on
      the value created for the customer.”
      Source: http://www.managementlab.org/files/u2/pdf/case%20studies/HCLCaseStudy.pdf

      HBR video: http://www.youtube.com/watch?v=gJrBq-c5QYE&feature=fvwrel

    2. 20 percent time @google

      20 percent time @google

      #2 - Google

      According to Jonathan Strickland in ‘HowStuffWorks: How the Googleplex Works’, the company allows its employees to use up to 20 percent of their work week at Google to pursue special projects. That means for every standard work week, employees can take a full day to work on a project unrelated to their normal workload. Google claims that many of their products in Google Labs started out as pet projects in the 20 percent time program.

      YouTube video on 20% time: http://www.youtube.com/watch?v=KwwdtQHqd9g

    3. "The Offer" @Zappos

      "The Offer" @Zappos

      #3 - Zappos

      The offer is part of the four week new hire paid training. The training immerses the group into the culture and Zappos’ laser focus on customer service. At the conclusion of training, everyone is offered $3,000 to leave. According to Fast Company Co-Founder Bill Taylor, “It’s a small practice with big implications: Companies don’t engage emotionally with their customers–people do. If you want to create a memorable company, you have to fill your company with memorable people. How are you making sure that you’re filling your organization with the right people? And how much are you willing to pay to find out?” In case you’re keeping score at home, roughly 2-3% of trainees have taken the offer since it was rolled out.

      YouTube video on 'The Offer' - http://www.youtube.com/watch?v=yWO8MMDyY5Y

    4. Thinking inside the Box @Reebok

      Thinking inside the Box @Reebok

      #4 - Reebok

      Some organizations have a company gym. Others may subsidize or pay for gym fees. Reebok took this to the next level in 2010 by converting a brick warehouse at Reebok’s headquarters into an employee exclusive CrossFit “box’’ or workout center, with six coaches and extensive equipment [named CrossFit One]. About 425 employees at Reebok are taking part in Canton. This benefit reinforces the company’s new mission: to get consumers moving. Participants lost over 4,000 pounds collectively during 2011.

      YouTube video on CrossFit One:
      http://www.youtube.com/watch?v=eCyFhRxCUhA

    5. Empowering Employees via Education @ColliersIntl

      Empowering Employees via Education @ColliersIntl

      #5 - Colliers International

      "When we launched Colliers University (CU) in 2002, it was truly a novel concept within the industry. Built on the premise that learning is a competitive advantage, CU has grown to include more than 1,000 classes and has helped accelerate the professional and personal success of more than 7,000 Colliers professionals. The curriculum offers a 360-degree approach to learning with courses in commercial real estate, business and personal development. CU is not only a culture driver for the company internally; it is an outwardly competitive recruitment tool, raising the bar in terms of the expertise of our professionals. This expertise directly benefits our clients and their success through better results and memorable experiences. "

      Source: http://www.colliers.com/TrainingandDevelopment

      YouTube video:
      http://youtu.be/_NQ7uihJm18?t=3m2s

    6. On the 7th year . . . Sabbatical @Kimpton

      On the 7th year . . . Sabbatical @Kimpton

      #6 - Kimpton

      Kimpton is in the business of pampering guests, and it doesn’t skimp on its staff, either. The San Francisco-based operator of 55 luxury boutique hotels—including three in Manhattan—provides one-month paid sabbaticals to managers and executive chefs who have been with the company for seven years. A mentoring program pairs senior-level managers with up-and-coming managers for one year; this year, the program emphasized developing minority leaders.

      Source: http://www.crainsnewyork.com/gallery/20091207/FEATURES/120209998/9#ixzz1zQopu8qb

      YouTube video on being part of the Fortune 100 Best Places to Work:
      http://www.youtube.com/watch?v=_TBMJC79xLQ

    7. The Community 40 @umpquabank

      The Community 40 @umpquabank

      #7 - Umpqua Bank

      Taken from a comment by employee Heather Primeaux.

      We are given and encouraged to use 40 hours of paid time each year to volunteer (which I can and do use to volunteer at my kids' schools and for field trips).

      Source: http://money.cnn.com/magazines/fortune/bestcompanies/2011/snapshots/25.html

      YouTube video on Umpqua Bank:
      http://www.youtube.com/watch?v=aTk4RYYxo_s&feature=related

    8. 100% health care plan @rackspace

      100% health care plan @rackspace

      #8 - Rackspace

      Keeping Premiums to Zero

      Employees -- or "rackers" -- help companies fix technology problems by giving "fanatical support." The company pays 100% of the employees health care premiums.

      YouTube video on Rackspace: Fanatical about Support
      http://www.youtube.com/watch?v=HCRYNvL9Lgk

    9. The stork is covered @AlstonBirdLLP

      The stork is covered @AlstonBirdLLP

      #9 - Alston & Bird

      The law firm builds a $25,000 fertility benefit into employees' health plans. The allowance includes coverage for treatments from in-vitro fertilization to less traditional options like acupuncture.

    10. Helping with Travel in a Time of Need @NuStarEnergyLP

      Helping with Travel in a Time of Need @NuStarEnergyLP

      #10 - NuStar

      As part of its employee support network, the fast-growing energy company makes the corporate jet available in times of crisis. In 2010, when an employee working on a construction project in the Caribbean needed medical attention for a pre-existing ailment, NuStar jetted him back to the states to see his personal physician. The company also dispatches the plane when needed to send employees to support a coworker in need -- flying employees from headquarters, say, to support a colleague in another location who had a death in the family.