Purple Goldfish Project

Lexus drives in at #1 in the Project. The relentless pursuit of perfection in service.

From Tom Haidinger
#1

I don’t have one now (because I have 3 kids and can’t afford one), but I used to have a Lexus. The Lexus of Greenwich Service Team is outstanding and delivers lagniappe in a very meaningful way. With a typical dealership service experience, the “little something extra” you receive is a grease covered paper floor mat left behind (but otherwise you can’t really tell if your car has been serviced). At Lexus of Greenwich you get your car back looking like its brand new – they wash your car inside and out and vacuum it too! It simply feels good to get into your “freshly serviced” car when its been washed as well!

And now for a little lagniappe of my own for this entry: I just had Chinese food, and you know what they threw in for free without me even asking? A fortune cookie! How do you say lagniappe in Chinese? Confuscious must have been in marketing!

All the best with the book Stan! – Tom

From Laura Howells #2

“Caribou Coffee gives you a complimentary chocolate-covered coffee bean with your coffee. This makes me so happy that I seek out the Caribou Coffee whenever I have a layover at the Minneapolis airport. Take that Starbucks.”

Full post at: http://www.marketinglagniappe.com/blog/2009/11/28/one-curly-fry-and-caribou-coffee/

Pinterest: http://pinterest.com/pin/245938829621480376/

From Jackie Adkins #3

“TOMS Shoes – For every pair of shoes bought, a pair will be given to a child in need”

From Kelly Leslie #4

“Ben & Jerry’s Free Cone Day (held each April to celebrate their birthday), Dunkin’ Donuts (free iced coffee on the first day of spring)”

From John Miller #5

“My personal favorite is the free cup of brewed coffee with a pound of beans at Starbucks. Not only is it a $2 perceived value, it is instant gratification and appreciation of the brand/ product.”

Hi Stan! Looking forward to see what ideas emerge here. I have a couple that come to mind.

#6. Here’s one: Hyatt’s CEO has been making a big push this year to make ‘hospitality’ a genuine part of the Hyatt experience. He wrote a post earlier this year: “the folks who run Gold Passport will be reaching out to surprise and delight Hyatt guests in a whole new way. We will be empowering hotel employees to perform what we’re calling random acts of generosity. So, don’t be surprised if Gold Passport picks up your bar tab, comps your massage or treats your family to breakfast. It’s part of bringing authentic hospitality to life and making you feel more than welcome.”

Here’s a link to his post: http://content.usatoday.com/communities/hotelcheckin/post/2009/05/67145891/1

From Kyle Cameron Studstill #7

Whole Foods offers free pedicab rides around New York City, taking customers anywhere they want to go within a ten block radius of the store. There’s a good description of it here by some people who took part in the experiment:

http://racked.com/archives/2009/06/09/above_the_fray_whole_foods.php

#8. From Rob Gallo

“Disney gives you free admission to one of its theme parks on your birthday.”

#9.

Doubletree Hotels (free warm chocolate cookie at check in)

#10.

Scrub-a-Dub Car Wash (free wash on your birthday)