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Updated by Paul Hugh O'Mahony on Sep 09, 2015
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Most Powerful Questions When Starting a New Business

1

What are we?

Jun 11, 2012
What are we?
2

What is our higher purpose?

Jun 11, 2012
What is our higher purpose?

Special thanks to SOBCon 2012 in Chicago for sensitising me to the importance of this. Companies that have a "higher purpose" out-perform their competitors & the market

3

What must work?

Jun 11, 2012
What must work?

Special thanks to @rogeroverall for informing me of the concept "minimum viable product" - source "The Lean Start-Up" by Ries

4

Who will be our first customer?

Jun 11, 2012 by Aodan Enright
Who will be our first customer?
5

Why are we starting a business?

Jun 11, 2012 by Orla Linehan
Why are we starting a business?

What was the motivation behind starting the business? What was that first spark of inspiration (or desperation) that made us think - yes, I'm going to start a business.

6

How much money do you have in the bank?

Jun 11, 2012
How much money do you have in the bank?
7

what's your exit criteria?

Jun 11, 2012 by Brett
what's your exit criteria?

What would make you want to leave the company?
e.g liquidation opportunities like a buyout
e.g. the company has to reach a specific level of profitibility by xyz date or it's time to move on.

8

The competition

Jun 11, 2012 by John Fitzpatrick
The competition

What makes us different to the competition?
What makes us better than the competiton?
What makes us cheaper than the competition?
What makes us dearer than the competition?
How are we going to relate to the competition?

9

What is our core focus?

Jun 11, 2012
What is our core focus?
10

What are we offering?

Jun 11, 2012
What are we offering?
11

What do we do?

Jun 11, 2012
What do we do?
12

What is our name?

Jun 11, 2012
What is our name?
13

What reputation do we have now?

Jun 11, 2012
What reputation do we have now?
14

What reputation do we want to have?

Jun 11, 2012
What reputation do we want to have?
15

Who are our people?

Jun 11, 2012
Who are our people?
16

What are the offerings each brings to the table?

Jun 11, 2012
What are the offerings each brings to the table?
17

What's our structure?

Jun 11, 2012
What's our structure?
18

What's our business model?

Jun 11, 2012
What's our business model?
19

Where's the money coming from?

Jun 11, 2012
Where's the money coming from?
20

Where's the money going?

Jun 11, 2012
Where's the money going?
21

Who are our heroes?

Jun 11, 2012
Who are our heroes?
22

How do we work together?

Jun 11, 2012
How do we work together?
23

Who drives what?

Jun 11, 2012
Who drives what?
24

Who owns what?

Jun 11, 2012
Who owns what?
25

What is our unique offering?

Jun 11, 2012
What is our unique offering?