Most Powerful Questions When Starting a New Business

Special thanks to SOBCon 2012 in Chicago for sensitising me to the importance of this. Companies that have a "higher purpose" out-perform their competitors & the market

Special thanks to @rogeroverall for informing me of the concept "minimum viable product" - source "The Lean Start-Up" by Ries

What was the motivation behind starting the business? What was that first spark of inspiration (or desperation) that made us think - yes, I'm going to start a business.

What makes us different to the competition?
What makes us better than the competiton?
What makes us cheaper than the competition?
What makes us dearer than the competition?
How are we going to relate to the competition?