Most Powerful Questions When Starting a New Business
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What are we?
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What is our higher purpose?
Special thanks to SOBCon 2012 in Chicago for sensitising me to the importance of this. Companies that have a "higher purpose" out-perform their competitors & the market
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What must work?
Special thanks to @rogeroverall for informing me of the concept "minimum viable product" - source "The Lean Start-Up" by Ries
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Why are we starting a business?
Added by Orla Linehan on Jun 11, 2012
What was the motivation behind starting the business? What was that first spark of inspiration (or desperation) that made us think - yes, I'm going to start a business.
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How much money do you have in the bank?
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what's your exit criteria?
Added by tinnion on Jun 11, 2012
What would make you want to leave the company?
e.g liquidation opportunities like a buyout
e.g. the company has to reach a specific level of profitibility by xyz date or it's time to move on. -
The competition
Added by John Fitzpatrick on Jun 11, 2012
What makes us different to the competition?
What makes us better than the competiton?
What makes us cheaper than the competition?
What makes us dearer than the competition?
How are we going to relate to the competition? -
What is our core focus?
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What are we offering?
