Agile Marketing

Agile Marketing: How to succeed at high speed during great ambiguity The Agile Manifesto describes 12 principles for creating software: Customer satisfaction by rapid delivery of useful software...

In this 8th installment of his series on Agile Marketing, Greg Meyer discusses prioritization and the value of getting the important things right. (full post…)

Agile marketing is a process for managing marketing campaigns, it uses the ideas developed from agile development. A group of marketers who are practicing the method have come together to develop the first industry wide conference on agile marketing in...

If you're not practicing Agile Marketing, what are you waiting for? Learn why Agile Marketing is gaining momentum.

It’s easy to get complacent. In French there is an expression “métro, boulot, dodo” which roughly translates to “same thing, different day”. We’re creatures of habit, so settling into a nice routine is something that naturally happens. While we find routines comfortable, they spell trouble for marketing departments...

A board about agile marketing. Please post your shots of scrum and sprint boards. Ping me @johncass if you'd like to contribute to the board.

Image courtesy As part of my ongoing obsession with all things agile, I've written up a summary of some key practices around Agile Marketing, building on the principles outlined in The Agile Manifesto. This is also cross posted over on...

Comparisons between software development and marketing

More than a decade ago, the experience of several far-seeing developers drove an Agile Development Manifesto that has more than stood the test of time. Now, finally, other areas of the business are considering equivalent follow-on manifestos of their own – in particular, an Agile Marketing Manifesto.

I learned a lot more about agile than I thought I ever would, and I realized there are a lot of similarities behind the original agile software principles and what marketers should do for their customers (sales, executives, end customers, etc.)