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Updated by Robert Clay on Jun 19, 2014
Headline for Social Media Metrics And ROI Wizdom
Robert Clay Robert Clay
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Social Media Metrics And ROI Wizdom

This page carries my hand-curated links to a treasure trove of excellent articles that tell you almost everything you need to know about social media metrics, measurement and ROI. Vote for the articles you like. The more votes, or thumbs up, each article receives, the higher it will rise on the list. You're also encouraged to comment on each link. More articles will be added as time goes on, so why not bookmark this page or follow this list.


May 22, 2012 - - 718
10 ways to measure social media success

There’s so much talk about social media that it is easy for people to become cynical, perhaps losing track of the fact that it can have a positive impact on your business.

May 22, 2012 - - 577
6 Critically Undervalued Social Media Success Metrics

social media roi and social media success metrics

May 22, 2012 - - 610
This is How You Measure Social Media ROI

This time Mitch Joel of “Six Pixels of Separation” wrote a post about measurements and metrics. As much as I like Mitch (his articles are great and I highly recommend his blog), I really disagreed with his take on social media ROI.

May 22, 2012 - - 575
Social Media Measurement Tools for the Small- to Mid-Sized Business

There are so many different tools around that help you to measure the efficacy of your social media campaigns, it can be extremely difficult to know where to

May 22, 2012 - - 625
6 Ways to Measure Your Social Media Results

Social media measurement: how to develop a framework for tying your social media performance to your business goals so you can measure your social media results.

May 22, 2012 - - 640
HOW TO: Measure Social Media ROI

Measuring ROI on social media is difficult, and recent surveys have found that most people don't do it. Use our guide to learn how to measure ROI the right way.

May 22, 2012 - - 728
Introducing PeerIndex: A New Companion to Klout for Social Media Influence Measurement

One thing that every social media consulting client asks me about is how to find out who the “Influencers” are in their particular industry.  My

May 22, 2012 - - 515
You are Crazy not to Measure the ROI of Social Media!

You are Crazy not to Measure the ROI of Social Media!

May 22, 2012 - - 713
How to Measure Social Media Like a Scientist

How to Measure Social Media Like a Scientist This content from: Duct Tape Marketing Marketing podcast with Dan Zarrella (Click to listen, right click and Save As to download – subscribe now via iTunes dan zarrella There are a lot of social media marketing books out there telling you what to do.

May 22, 2012 - - 632
Social Media ROI for Idiots

Some companies are still have trouble understanding the return on investment of a well-run social media campaign.

May 22, 2012 - - 721
Understanding the Social Media ROI Cycle

Lots of companies can set up a presence on the "big 4" social networks, but how many are really optimizing engagement and converting it into sales?

May 22, 2012 - - 691
The Maturation of Social Media ROI

To measure social media investment, business leaders need clarity in a time of abundant options and scarce experience. Here is some insight into the future of ROI.

May 22, 2012 - - 515
Measuring Social Media ROI and Goal Conversions with Google Analytics 5

Learn how to use Google Analytics 5 to measure social media ROI and the relationship between social media referral traffic and conversions.

May 22, 2012 - - 529
Social media metrics that matter

A recent SmartBrief on Social Media poll asked the question: What is the most important metric to track in social media?

May 22, 2012 - - 721
8 Social Media Metrics You Should Be Measuring

Social media measurements to understand how social media impacts your business and what you need to do to measure them.

May 22, 2012 - - 610
Social media monitoring and metrics: The definitive introduction

Social_measurement.jpg In the first of a three-part series, Cecilia Pineda Feret and Marshall Sponder provide a comprehensive rundown of tools, challenges and advice.  

May 22, 2012 by Nan Dawkins - - 530
Measuring Social Engagement: 3 Ways To Identify High Value Content

Today’s internet users are bombarded with content.  As a result, they are tuning out the noise and raising the bar on the content they choose to pay attention to. For social media marketers, this means that it is more important than ever to understand what content will resonate with target groups and which will fall [...]

May 22, 2012 by Nan Dawkins - - 700
Facebook Insights Metrics Cheat Sheet

Last month I wrote an article for Marketing Land on three interesting metrics that can be calculated using data from Facebook Insights:  Average Organic Reach Per Post, Average Engagement Per Post, and Engagements Per Engaged User.  These are simple examples that illustrate what is possible with the data provided by Facebook.  With a little creativity and elbow grease, you can get much more out of Facebook data than what you see in the Insights interface.

May 22, 2012 by Nan Dawkins - - 728
More Facebook Insights: How To Calculate 30 Day Metrics

Facebook provides a wealth of data that can be used to calculate many useful metrics not readily available in the standard Insights report (see last month’s column for three examples).  Unfortunately, Facebook does not segment data on a monthly basis.  All Facebook data is segmented into daily, 7-day, or 28-day time periods. This means that [...]

May 23, 2012 - - 611
The 10 Social Media Metrics Your Company Should Monitor - SocialTimes

The 10 Social Media Metrics Your Company Should Monitor