We've covered how Google handles A/B testing and that they are cool with it. But someone asked in a Google Hangout on Google+ how long is too long for an A/B test. John Mueller from Google wouldn't give a specific time frame but he said don't let it stick for too long...
The German publisher continues to focus on building its digital subscription business with $250m purchase of research company
As I’ve said before, if you’re not seeing at least a 10x return on the cost of measuring NPS, you’re doing it the wrong way.
“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.
Google announced on the AdSense blog that they have a new setting for AdSense publishers to turn on
Last week I encountered this ad experience on my iPhone.
Facebook's shutdowns of FBX and LiveRail and expansion of Audience Network show an ad tech strategy oriented to advertisers and geared to protecting its data.
‘Tis the season of reports in the digital content industry. With Mary Meeker’s “2016 Internet Trends” report, PageFair’s annual ad-blocking report, IAB’s quarterly revenue update, and Pew Research’s “State of the News Media” all coming out within the span of a few weeks, there has been a flood of information about the current state of the media, advertising, and marketing industries.
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
The talk confirmed some of the pessimistic discussions around publishers' dependence on third parties, but offered some hope too.
Inline ads and Show fewer ads are the first tests available in AdSense Labs.
When Raef Godwin came to the PGA TOUR’s digital team in 2000, ad operations was such a simple role that it did not even necessitate the full-time attention of a single employee. In between managing fantasy gaming and other website duties, Godwin would take orders from clients and code a static piece of advertising creative into the webpage so it could be served to every single person who visited PGATOUR.com.
Columnist Kerry Jones digs into new research on the role of arousal and dominance in viral sharing.
If you’re reading this, I can quickly surmise a couple of things about you: You’re a small business owner or an entrepreneur, and you’re…
In the Academy Award-nominated film Food Inc, filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is actually a
כל יום יוצא לי להיתקל בשאלות שחוזרות על עצמן, אחת מהשאלות הבולטות היא "כיצד אני יכול לבצע פעולה X כאשר משתמש צפה ב Y דפים?". בכל אתר בו מוטמע אנאליטיקס, יש לנו את היכולת לדעת בכמה דפים כל משתמש צפה, הבעיה היא שאנו לא יודעים את זה בזמן אמיתי לכן אין לנו דרך מובנית לבצע פעולות בעקבות צפייה של משתמש ב X דפים.
Google's got a new privacy setting, and it leaves the choice in your hands.
Learn why Microsoft spent $26.2 billion on a media company and why the media-buying spree by brands is just getting started – Content Marketing Institute
