GAwards: Best Consumer Facing Use of Gamification

Samsung Nation is a gamified loyalty program featured on Samsung.com. This program rewards community members who engage with content on the main website for Samsung US. There, you'll find product and support information for our TVs, mobile phones, video & audios, computers and related products, various home appliance products, core components that make other products better, and of course, information about Samsung.

mplifyr is unique software platform that provides rewards and benefits to individuals, businesses, schools, charities and non-profit organizations using gamification.

Individuals can earn points and credits by purchasing or interacting with businesses or they can also earn by doing positive acts.

Individuals are ranked on our Rankings Page according to the number of credits they earn from purchasing or doing positive acts. They can compete with others globally on the platform and everyone can see this on the main Rankings page. They can gain status badges and even obtain a portion of our Pile O’ Cash every random rewards session.

Each time a business purchases reward points from mplifyr to give to their customers who purchase or interact with them, a proportion of that purchase is attributed to the Pile O’ Cash and businesses are ranked based on the amount they contribute to the Pile O’ Cash.

The top ranked businesses can obtain status levels that give them benefits and their ranking also gives them visibility outside of traditional marketing and helps to positively brand their business, as they support positive action from individuals by funding the Pile O' Cash.

mplifyr is launching mid 2012.

Pepsi SoundOff is a community site for viewers of Pepsi-sponsored TV shows that provides users with a co-viewing experience while shows are airing on TV. By leveraging Gigya's Social Gamification Platform, users are easily able to accrue points and "caps" (badges) as they earn rankingas like "Rookie" and "Veteran". Pepsi's implementation ties in with several other Gigya products including Social Login, Share and Comments, allowing Pepsi to easily reward users for driving traffic and engagement to the site. The site has seen incredible amounts of engagement, logins, comments and sharing as users share their reactions to Pepsi-sponsored programming such as The X-Factor, The SuperBowl and The Grammy's.

USA Networks "gamified" the popular Club Psych website- one of the first networks to create a fully-gamified experience. Fans register through the Club Psych website and earn points by watching videos, reposting content, playing games and browsing photo galleries. In addition, fans also earn points via an integrated iPhone application called "Psych Vision" that rewards them for checking in before, during, or after the show, and for entering secret keywords announced during the broadcast. Points can be redeemed for real-world mugs, character bobbleheads and other cool merchandise.

Brought to you by Funbox Media Ltd.

TweetDAQ, available on iPhone, iPod Touch and iPad, charts Twitter activity and progress on Twitter so you, and your peers, can really find out how good you are!

As a casual user, TweetDAQ will add endless fun to Twitter use, and for the addict turned pro, TweetDAQ provides stats to enable a real understanding of progress achieved.

When TweetDAQ is launched it retrieves Twitter statistics from the previous 24 hours and adds this to current totals obtained in the last week. Bronze, silver, gold and platinum badges are awarded for a range of criteria including; New Followers, New Tweets and your Sphere of Influence.

TweetDAQ has Game Centre integration to show who’s bossing Twitter! TweetDAQ is the ideal companion to any Twitter account, providing extra entertainment and performance ratings for the casual Tweeter to the Twitter addict alike.

Plyfe rewards users for their digital, social, and mobile activities with real world prizes and money can not buy experiences.

Your tweets are 140 characters of radness. Likes on your status updates have crashed Internet access in small countries. You’re kind of a big deal. And you bet, we couldn’t agree more.

That’s why we made plyfe—to reward peeps like you, folks who make social networks something actually worth sharing.

Now every tweet, post and update earn you points. And those translate into some serious free swag. We’re talking behind the velvet rope kinda perks. Not too shabby for just doing what you already do.

So get a move on. Play games, update your status, keep sharing your awesomeness with the world and plyfe will keep hooking you…24/7.

The Top Chef Texas "Fan Favorite" game lets players select their favorite Chef and join that Chef's team. Players earn points for themselves - and their favorite Chef - by watching Top Chef Texas videos, reading blog posts, and participating in the Tweet Battle. Live voting by text, online or phone also helps earn points for players and their selected Chef. Points help boost their Chef towards the $10,000 Fan Favorite prize. Points are also used to stock up on virtual goods for virtual kitchens as well as towards entries in the grand prize giveaway - a Texas Foodie Tour. Each week includes new challenges to advance your favorite Chef and earn more points for your own account.

Ford Escape Routes is a new interactive reality series featuring a cast of six teams of two, participating in a unique road trip competition with real-world challenges.

However, unlike other reality adventure shows, at-home viewers across the country can participate in real-time via EscapeRoutes.com, to help their favorite Escape Routes team win. Viewers impact the outcome of the show through playing and winning on their team’s behalf through the interactive challenges and games online. Team Detroit (TDI) and Rokkan came up with the innovative vision for the online experience, and turned to Badgeville to power its transmedia gamification program.

Sneakpeeq is an innovative flash deal community, where shoppers earn peeqs at deals by engaging with the site and earning badges. Discover emerging artists, designers, and gourmet food makers. When you shop on sneakpeeq, there's something new to love every day. Peeq, share, and invite friends, and you could unlock personal rewards and save over 70%.

iVillage - the daily destination for women, with an active women's community, horoscopes, health and pregnancy information, message boards and blogs, celebrity gossip, beauty and more. The company launched a gamification program with Badgeville to reward readers and commenters for their engagement.