EQLIST
Branding or your Brand is what separates you from everyone else, and especially your competitors. Look at it as the DNA of your company or business.
Source: http://eqli.st/five-key-questions-when-creating-you-brand/
Of course if you are the likes of APPLE you can design your visual Brand (logo + corporate identity) and then spend zillions to persuade people to associate your products with your brand identity. Most start ups and small biz might have a better use for their limited funds :-)
What makes my product or service different/better than my competitiors?
Inspired by #MMchat
Who is my audience? What feeling(s), customer experience should my brand inspire in my customer/audience/consumer?
What branding is my competition doing? How can I design my corporate Identity /Brand differently to set me apart from my competition?
Important to understand what your values are.
It's important to aim high and define how your brand will make a material difference to the lives of those you touch. There's enough me-too; you need a BHAG.
It is critical to distill down and encapsulate everything you, a company, product or service stands for in order to simplify your brand so it communicates powerfully and effectively.
Or is the category name still in flux.
