I just read "Stellar Presentations" by Shel Israel and he has some extremely valid questions in this category.
- crowd rank
Where is the story?
Where is the contrasts, the surprise, the antagonist?
Who are the people in the audience?
Question from Stellar Presentations (1 of 3) Page 16
What do I have that they (the audience) wants?
Question from Stellar Presentations (2 of 3) on page 16
What do I want to accomplish by addressing them (the audience)?
Question from Stellar Presentations ( 3 of 3) page 16