Prosumerism - Best Slideshare Decks on Prosumers / Professional/Producer Consumers

Havas conducted a survey of consumers in 29 markets around the world with the aim of developing a deeper understanding of people's feelings about consumerism i...

Who has the most power to effect change today? If you think it's the world's political leaders, you're in the minority. According to a new global study from Havas Worldwide, the single greatest agent ... Who has the most power to effect change today? If you think it's the world's political leaders, you're in the minority.

CONSUMERS + PRODUCERS =

After more than a decade of tracking consumers' use of digital technology, global communications company Havas Worldwide has undertaken a major study to explore emerging paths to purchase around the ... After more than a decade of tracking consumers' use of digital technology, global communications company Havas Worldwide has undertaken a major study to explore emerging paths to purchase around the world.

How do millennials and Gen Z-ers relate to brands? And how can marketers best reach them? This presentation contains insights from a 2014 Havas Worldwide surve...

This is a presentation that I recently gave at Collective Intelligence in Sydney, Australia. The focus of the presentation is on focusing on your customer base...

Change Communications and Social Media Consultant at Promener Oy 1. SOCIAL JOURNALISTJournalist Seminar in Turku Nov 26, 2010 Marko Sykkö, Promener Oy 2. Marko Sykkö11 years in communications and media businessOwn company Promener Ltd. established2006: Change Communications and SocialMedia ConsultancyNokia Corp., project communications, internalsocial media since 2006 3. BACKGROUND 4.

EURO RSCG WORLDWIDE Vol. 11, 2011MILLEnnIaLS:The ChallengerGeneration

Summer 20121

This was a talk that I gave at the WorldFuture2012 conference covering some of my research mapping the future direction of locative media, which is essentially the convergence of our networked, ...

Paper presented at Transforming Audiences conference, London, 3-4 Sep. 2009. ... Paper presented at Transforming Audiences conference, London, 3-4 Sep. 2009. Abstract: Alvin Toffler's image of the prosumer (1970, 1980, 1990) continues to influence in a significant way our understanding of the user-led, collaborative processes of content creation which are today labelled "social media" or "Web 2.0".

Business Leaders Praise Grown Up Digital: How the Net Generation is Changing Your World By Don Tapscott"Once again, Don Tapscott...

Co-creation means a lot of things to a lot of people. This presentation shed some lights on the definition and the typologies of co-creation, before presenting...

Co-creation is a hot topic these days. Involving customers in the decision flow of a brand/company is one of the cool, new ways of doing marketing. In our rese...